SEO, SEM, PPC Services
Search Engine Optimization, Search Engine Marketing, and Pay per Click marketing are all forms of modern day digital marketing. Now you might be at a stage in your business where you are only entering these forms of marketing, or you probably already have done one or two of these, but don’t know where to go from there. Let’s say you already have YouTube, Facebook, and Twitter outlets ready for your product or service but don’t know what to do with them. That’s where outsourcing companies like Intersoft BPO come to help you with taking your message to masses, and bringing new customers your way. Now you can hire managers for all these separately or one person who has, or claims to have, command on all these methods, but what we assure you is that you cannot have the same talent at the same price as you will have by outsourcing your SEO, SEM, and PPC services.
What is it all exactly?
First things first, these three-letter words are forms of internet marketing which not only includes using digital medium for marketing but also come with all things internet. This means that the advertisements that you post through these means they need to be:
- Updated regularly,
- ‘Optimized’ constantly depending on reach, business environment, customer feedback etc.
- And most importantly be in line with your business stages
The necessity of having to optimize them also raises questions like how often this updating is required, how many links do you need to be aware of that have been built by your SEO developers and in what order and what frequency do they need to be uploaded, and most importantly are your updates and optimizations taking place according to the search engine that is the popular choice among your target customers. Now it might have appeared a simple enough task to design advertisements for digital platforms, but add these back story details and you will see that it is a task of experts and qualified individuals to handle internet marketing and to make sure that you are getting your money’s worth.
SEO and SEM
Let’s talk about search engine optimization specifically first. This is where you use appropriate words and phrases that your target customers are likely to search when they are looking for a product or service like the one you offer. Hiring an SEO manager is not enough if you don’t know what they are doing or are supposed to do. Although once you hire an outsourcing company you can stop worrying about it, but nevertheless let’s look at what you will have to worry if you are not outsourcing these services.
- Management of implementation of usual, and legally compliant, web practices
- Linking different SEO strategies and building an association between different products of the same company
- Optimizing the search with respect to separate target groups and markets
- Ensuring that the SEO procedures are best suited to your products rather than a generic industry theme
PPC and the catches around it
Pay per click can be extremely fruitful for you if used properly, and if not then it can be a very expensive and futile investment. With digital platforms gaining popularity as you read this, there is no chance of the cost side of this marketing tool going down. However, the catch is not in avoiding this form of marketing but to make sure that it yields you more revenue than you care to spend on it. With the right outsourcing partner you can have the most effective AdWords and campaigns around them, availability of text ads as well as remarketing advertisements that can keep your current customers engaged and new potential customers interested.
If not done properly, pay per click can mean a lot more cost for you than the benefit because you still have to pay for your advertisements whether or not they are translated into sales generations and revenues for you. Leaving this in the hands of an inept professional, will mean a lot of resource leakage which you could have spent on other forms of marketing. However, considering that in today’s competitive environment you shouldn’t leave any marketing avenue behind, the solution then is to let experts take care of it.
What do we have to offer?
At InterSoft BPO you will have a wide variety of strategies available to you for your internet marketing, depending upon your products, services, and specified business requirements. You can choose your preferred types of modes or consult our experts to guide you on what mix of the internet marketing elements will yield you the highest benefits at the lowest cost. As an overview, following are the primary services you can choose from:
- Keyword research & analysis
- On page optimization
- Off page optimization
- Competitors auditing
- SMS marketing
- Social media marketing
- PPC advertising
- Email Marketing