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Inside Sales Support

Insides Sales Support means to assist and guide members of the sales team, usually by handling remote communications. Customer satisfaction is at the top of the list for inside sales support professionals and their primary job duties include maintaining customer relationships, creating new opportunities for sales, finding more opportunities to meet potential customers, handling complaints and requests, as well as keeping documented records of customers.

The skills and qualifications that come as a requirement package for inside sales support profession are excellence in interpersonal skills, better memory, organizational skills, data entry, and good knowledge of respective industries.

The innovations in the job

Inside sales is equally important for B2B as well as B2C businesses. The difference between direct sales team and inside sales is the factor of remoteness. The inside sales team is responsible for finding potential clients, deciding on means and modes of marketing, and handling feedback services before and after the actual sales campaigns. The specialty of inside sales is customized and specialized forms of marketing targeted to different groups or individuals that fall into the gambit of potential clients.

With technology, remoteness and internet connectivity taking the center stage in marketing and advertisement, inside sales have become much more important than door-to-door or mass sales campaigns. There are two main ways inside sales have evolved over past decade or so. An MIT study said that from the traditional telemarketing model of telephone calls and emails during work hours as per the timings of the target country, now the model has model towards mobile texts at even after hours. Secondly, the method of sales campaigns have also moved from hit and trial and guesswork for sales propositions, now with social media accounts and detailed data available for customers now the inside sales are much more tailored.

What do you gain by outsourcing inside sales support?

If you have already outsourced one or more segments of your business, then you must already be aware of the massive cost benefits, productivity and efficiency improvements it brings. In addition to these, inside sales support with outsourcing brings you better qualified staff, more lead generations, support for full sales cycles, and in some cases even channel partner recruitment.

When you allow qualified and experienced professionals take care of your sales generations and inside sales support you also sign up for higher conversions of marketing leads to sales, detailed data profiles, accelerated sales and more consistency on sales and calls volumes as well. If you have entered into a contract where you require weekly reports, your outsourcing partner can also help you in staying up to date on your sales campaigns successes and bring their own ideas to the table. Needless to say, since such companies are working with a range of players in several different industries, they are much better equipped with business environment and customers’ changing tastes.

Things to aim for while outsourcing inside sales support

Take note of the previous projects of the outsourcing companies you are considering partnering with. Once you have chosen the company, it is better to operated with them as an extension of your own sales team. The communication between the inside sales support and the outside sales team has to be smooth to avoid repetition as well as confusion in messages communicated with potential and current customers. You should also encourage and engage your outsourcing partner in recommending key improvements on your marketing and sales campaigns, develop clients’ profile, and objectives deciding and achievement strategies.

If you are a small or growing business than you also need to ensure that your partner has flexibility to increase or decrease the extent of their services for different sales cycles.

What do you gain from Intersoft BPO?

In addition to above mentioned points, Intersoft BPO will also provide marketing campaigns follow-ups, engage buyers throughout sales cycle, provide appointment settings in addition to leading generations, design marketing campaigns, gather and document leads data, and report them to your sales team regularly. When your sales support is coming from an external company, you not only have less workforce to manage but also less expenses that go with their work space and employee benefit expenses. Intersoft BPO also has a varied range of means to market and generate sales leads including texts, emails, social media messages and direct phone calls.